Console Owners Unaware Of Added Functionality

Tell me something: did you buy your PS3 because it had Blu-ray? Did you purchase your Xbox 360 because it was capable of HD graphics? Did you buy your next-gen console for a purpose other than playing games? Did you intend it to be a media center? I'm asking because the industry-tracking NPD group recently made a study about "Next Gen Functionality & Usage". Here are some of the results:

Only 40% of PlayStation 3 owners polled were aware the machine had a Blu-ray player and about 50% of that number had popped in a Blu-ray movie during the last 10 times they turned on the machine — the other half didn’t use the feature.

Only 30% of Xbox 360 owners were aware of the HD graphics capabilities of the machine, whereas that number rises to 50% with PS3. Considering the inclusion of a cheap Blu-ray player in the PS3, that’s not so surprising, but, either way, a startling number of “HD gamers” don’t know about — or don’t care about — HD.

The conclusion? NPD analyst Anita Frazier sums it up: “Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers.”

Beautifully said.

Source: VideoGamesBlogger

( Add your comments )

Recent Entries:
· Halo: Reach Release Countdown
· FIFA World Cup 2010 Is Here - Real Tournament Coming Next Month
· The numbers don't lie: Women love Nintendo

[ READER COMMENTS ]

(Note: separate multiple email addresses with commas)

Console Owners Unaware Of Added Functionality

Add your comments...

We kindly ask that you keep your comments relevant to this blog entry. Abusive or inappropriate comments or comments that are specifically promotional in nature may be removed.